It is more important than ever for a Realtor to KNOW their local market. By this I don’t just mean keeping track of new listings that hit the MLS or the recent closed sales. I mean the true ins and outs of the market, why some homes sell higher/lower than seemingly similar comparables, why certain properties are better deals than others, as well as expert guidance on where specific segments of the local market are headed.
Thanks to Trulia.com, Zillow.com, Realtor.com and other websites (including ours), buyers and sellers have access to more information than at any other time in history. Many people these days are already informed about recent home sales, new listings and broad national trends in the marketplace which may leave some agents without any new information to offer their clients. This is one reason that I have a philosophy of continuously studying, tracking and analyzing the hyper-local data. As agents, we have to show our clients why we are an essential and valuable resource for them. I can’t tell you how many phone calls I receive from buyers and sellers who tell me that they called us because we specialize in the area. Our in-depth knoweldge of the market helps to set us apart from the rest.
In my opinion, this is a relatively new trend in the real estate world. Gone are the days when a realtor from Ft. Lauderdale drives down to Coral Gables to show property. Today, buyers and sellers want to work with someone who has a solid handle on the local market.
We know Coral Gables real estate. If you are interested in buying, selling, building or renting and are looking for Realtors who specialize in Coral Gables, please feel free to contact us at 305.342.1623 or send us a note here.
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